Skip to content
Home / Fonts / Positype / Lust Pro
Lust Pro

Lust Pro™

by Positype
Individual Styles from $50.00 USD
Complete family of 24 fonts: $299.00 USD
Lust Pro Font Family was designed by Neil Summerour and published by Positype. Lust Pro contains 24 styles and family package options.

More about this family
FREE 30-DAY TRIAL of Monotype Fonts to get over 150,000 fonts from more than 1,400 type foundries. Start free trial
Start free trial

About Lust Pro Font Family


Confident and versatile, Lust Pro™ is an exercise in indulgence—an attempt to create something over the top and vastly useful. If Lust Pro seems both new and familiar, that’s because it is. The series unapologetically channels Herb Lubalin, but produced with a deliberate, contemporary twist. There is an intentional slyness infused in the letterforms—the extreme thick and thin lines flow effortlessly without becoming gratuitous. It’s always just enough, not too much. What makes the type series so appealing? The curves. When asked to describe the letterforms, most people unwittingly allude to the human form, using adjectives usually reserved for describing physical traits… creating all-too-familiar comparisons. Summerour has grown to accept this as unavoidable and reasonable given his acknowledgement of its influences and has provided nuances within the letterforms to accentuate that. Intended to be set large, the typeface boasts 3 widths and 5 weights and matching italics for both the Regular and

Didone

variants (that’s 60 fonts in total), making it perfect for editorial use and a highly flexible solution for any display need.

Designers: Neil Summerour

Publisher: Positype

Foundry: Positype

Design Owner: Positype

MyFonts debut: Nov 12, 2015

Lust Pro™ is a trademark of Positype.

About Positype

Positype is the Georgia-based type foundry of type and lettering artist Neil Summerour. Summerour lectures, workshops, draws letters, makes typefaces and lives happily ever after, over and over. He’s won the Type Directors Club Certificate of Typographic Excellence 6 times and was a 2012 recipient of the People’s Choice Award in the Morisawa Type Design competition for his Japanese typeface, Tegaki. His type and lettering work is used by such renowned brands as Oculus, Facebook, Girl Scouts of America, Victoria’s Secret, Revlon, PINK, Good Housekeeping, id Software, David Bowie, BBC, L’Oreal, Panera, Audible, Molson Coors, Colliers International, and ABC. He currently serves as Chair for the Society of Typographic Aficionados.

Read more

Read less