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Lust Sans

Lust Sans

by Positype
Individual Styles from $39.00 USD
Complete family of 12 fonts: $199.00 USD
Lust Sans Font Family was designed by Neil Summerour and published by Positype. Lust Sans contains 12 styles and family package options.

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About Lust Sans Font Family


Lust Sans is the penultimate exploration of producing a high-contrast sans wholly influenced by its bracketed ancestor. The aspect of this endeavor I enjoyed the most was finding sneaky ways to infuse warmth and whimsy into the letterforms when you least expect it. The result, however, is subtle and uniquely balances against Lust and Lust Didone without becoming cold and overbearing. To accomplish this, Lust Sans has 6 weights. What I found during development was, based on any setting where Lust or Lust Didone were in the same layout, the amount of contrast shown with Lust Sans needed to be adjusted. Expanding the weight offering, produces opportunities for Lust Sans to modulate the rhythm of the layout comfortably while keeping contrast—this is even more obvious with the Italics. I love those. You will too. If you don’t, you do not have a soul. Not sorry.


The Lust Collection is the culmination of 5 years of exploration and development, and I am very excited to share it with everyone. When the original Lust was first conceived in 2010 and released a year and half later, I had planned for a Script and a Sans to accompany it. The Script was released about a year later, but I paused the Sans. The primary reason was the amount of feedback and requests I was receiving for alternate versions, expansions, and ‘hey, have you considered making?’ and so on. I listen to my customers and what they are needing… and besides, I was stalling with the Sans. Like Optima and other earlier high-contrast sans, they are difficult to deliver responsibly without suffering from ill-conceived excess or timidity. The new Lust Collection aggregates all of that past customer feedback and distills it into 6 separate families, each adhering to the original Lust precept of exercises in indulgence and each based in large part on the original 2010 exemplars produced for Lust. I just hate that it took so long to deliver, but better right, than rushed, I imagine.

Designers: Neil Summerour

Publisher: Positype

Foundry: Positype

Design Owner: Positype

MyFonts debut: null

Lust Sans

About Positype

Positype is the Georgia-based type foundry of type and lettering artist Neil Summerour. Summerour lectures, workshops, draws letters, makes typefaces and lives happily ever after, over and over. He’s won the Type Directors Club Certificate of Typographic Excellence 6 times and was a 2012 recipient of the People’s Choice Award in the Morisawa Type Design competition for his Japanese typeface, Tegaki. His type and lettering work is used by such renowned brands as Oculus, Facebook, Girl Scouts of America, Victoria’s Secret, Revlon, PINK, Good Housekeeping, id Software, David Bowie, BBC, L’Oreal, Panera, Audible, Molson Coors, Colliers International, and ABC. He currently serves as Chair for the Society of Typographic Aficionados.

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