Level 4: Designers and Details

Guidelines for raising utilitarian graphic communication to fine typography, the fundamentals of type technology, and introductions to the most influential personalities in the typographic community.

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  Fine Typography

  “Good typography” is the minimum acceptable solution; “fine typography” is what we aspire to. It includes things like hanging punctuation, using small capitals and creating “invisible” rags. Sections in this module provide the basis for the best typographic design.

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  Type Technology

  Type technology includes machine set metal type, phototype, type for mobile devices and font formats such as OpenType. Typography has always been tied to technology – even Gutenberg’s type was based on a technological breakthrough. This module provides insight into the technology of type from 1450 to tomorrow.

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  Influential Personalities

  This module provides a link between the past and the present provides some insight into the vitality, dedication, charm – and even fragility – of the makers of our typographic world.