Weidemann/Goudy Sans

ITC Weidemann

Originally called “Biblica,” the typeface that was to become ITC Weidemann was first commissioned in the early 1980s by the German Bible Society. This was on the occasion of the first Bible translation mutually sponsored by the German Catholic and Protestant church authorities.

With the aid of colleague Kurt Strecker at the Academy of Fine Arts in Stuttgart, Germany, Kurt Weidemann modified the original design and developed the ITC Weidemann family of four weights and corresponding italics. The book and medium weights also include small caps and old style figures.

A fresh rendition of a classic Old Style design, ITC Weidemann is slightly condensed making it perfect when space is at a premium. It features a tall x-height and bracketed serifs, which aid readability.

ITC Goudy Sans

ITC Goudy Sans is unlike other sans serif typefaces. While most san serifs tend to have a quiet, conservative, structure, ITC Goudy Sans is friendly – almost playful. The italic is also unusual for a sans serif type. It’s a cursive design rather than the more common obliqued roman found in its sans serif cousins. Goudy Sans italic has a light, flowing quality that both complements and enhances the roman design.

The ITC Goudy Sans family grew in three stages. First, Goudy created the three designs of Heavy, Light and Light Italic for metal typesetting. Then, many years later, Compugraphic Corporation, the precursor to Monotype Imaging, revived Goudy’s original work for photocomposition. In the process, several improvements were made to the original design – and three more faces were added to the family. Finally, ITC re-released the design under a license agreement with Compugraphic. ITC took the opportunity to enlarge the family yet again, to its present size of four weights and corresponding italics.

Instructions for printing the card templates, as well as information on purchasing the pre–cut cardstock can be found on the Avery® Web site.

Download the Type Trading Card here (PDF)

• Allan Haley is Director of Words & Letters at Monotype Imaging. Here he is responsible for strategic planning and creative implementation of just about everything related to typeface designs. He is also responsible for editorial content for the company’s type libraries and Web sites.
• Prior to working for Monotype, Mr. Haley was Principal of Resolution, a consulting firm with expertise in fonts, font technology, type and typographic communication. He was also executive vice president of International Typeface Corporation.
• Mr. Haley is ex officio Chairman of the Board of the Society of Typographic Aficionados, and past President of the New York Type Directors Club. He is highly regarded as an educator and is a frequently requested speaker at national computer and design conferences.
• Mr. Haley is also a prolific writer, with five books on type and graphic communication and hundreds of articles for graphic design publications to his credit.