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Fonts for Marketing Guides and Whitepapers

How can marketers make their content more interesting?

Ivo Gabrowitsch

Last edited July 06, 2016

How can marketers make their content more interesting? This was the question GetResponse asked me recently. I recommended to simply use some of the following fresh fonts that will look great in long format texts and will help designing some visually appealing guides and whitepapers. Expert tip: use different fonts for headers to create diversity. Most of the typefaces in this list work well for that, too.

My favorite choice for this purpose at the moment.

Under the guidance of Albert-Jan Pool and Professor André Heers, Jakob Runge started designing the typeface that would ultimately become... Read More

Tired of Helvetica? Check this one.

Neue Haas Unica™ is Monotype’s revival of a typeface that has attained almost mythical status in the type community. Unica® was an... Read More

Perfect alternative font to Verdana (someone should tell IKEA).

During designer Felix Braden’s search for an offline companion to the Verdana typeface, he set off on the development of a new series of... Read More

The latest one from the corporate design master Erik Spiekermann. Comes also with a special headline version (FF Real Head).

FF Real was originally conceived by Erik Spiekermann as one text weight and one headline weight to be used as the only fonts in his... Read More

The German government used to use the original Demos. So you can’t do anything wrong with it, can you?

The Demos story begins around 1975 with Gerard Unger’s first digitally produced typeface — indeed one of the first digital text faces —... Read More

The latest spurless addition to the type world.

Dieter Hofrichter’s blunted, spurless Carnas typeface maximizes its counter-forms by pushing its strokes outward, each character forming... Read More

It shouldn’t be any more neutral.

It took Hannes von Döhren and Livius Dietzel two years to develop and complete the Brix Sans family – the companion of the well-known... Read More

Somewhat more old-school without being outdated. Have a look at the heavy display sister, FF Dora Display.

Originally designed during her Type and Media masters course at the Royal Academy of Art in The Hague, FF Dora was drawn by editorial and... Read More

Bree Sans is one of the most popular webfonts from the previous years. Now meet Bree Serif.

For products of high value. Also recommendable Sans sister.

Though created from the sans, FF Kievit Slab is not FF Kievit with slabs tacked on. The family is the fruit of a four year collaboration... Read More

Also perfect for general branding.

FF Marselis mixes geometric and humanistic models, creating a freshly dynamic sans serif family. All of the apertures in the typeface are... Read More

Try the heavier weights for the headlines.

FF Mark is one of the most iconic geometric sans serif typefaces of our time. Created by German type designers Hannes von Döhren,... Read More

Actium’s design has an unusual diagonal contrast—much more common in a serifed face than in a sans serif—giving it more bite. The typeface looks elegant when set in large sizes and remains very legible when shown in small sizes. The family consists of six weights in two styles, making a dozen fonts. Weights range from light to black in roman and true italic. All fonts are fully loaded with... Read More