Hutch Produc

The Handel Gothic™ typeface has been a mainstay of graphic communication for over 40 years - all the while looking as current as tomorrow. Designed by Don Handel in the mid-1960s, and used in the 1973 United Airlines logo developed by Saul Bass, Handel Gothic was an instant success when released to the graphic design community. Its generous lowercase x-height, full-bodied counters and square... Read More

On the way back to the airport from the 1994 ATypI conference in San Francisco, Albert-Jan Pool and Erik Spiekermann discussed Pool’s prospects, Spiekermann knowing that his friend’s employer had just gone out of business. He suggested that if Pool wanted to make some money in type design, that he take a closer... Read More

Though it bears little resemblance to the types designed by the King of Printers (Bodoni) , Poster Bodoni pushes the stroke contrast feature of the modern faces to a captivating extreme. It was designed by Chauncey H. Griffith in 1929, and resembles the fat-faces of the nineteenth century. In all weights - black, black italic, and compressed - the skinny counter shapes are cushioned by solid... Read More