International TypeFounders Mistral and ITC Juice

The branding agency's client wanted an "ultra modern" typeface that was "futuristic without being gimmicky or ephemeral," according to the design brief. Designer Sebastian Lester took on this intriguing custom font assignment, but soon, a bureaucratic decision cancelled the project."I was left with a sketchbook full of ideas and thought it would be a shame not to see what came of them," says... Read More

ITC Juice is the work of American designer David Sagorski and shows a clear influence of cartoon graphics of the 1960s and 70s. The typeface has a number of unique letter forms as well as an extensive set of alternate characters. The creative, humorous ITC Juice hides a subtle sophistication beneath its funky exterior.