ITC Conduit Alternatives

On the way back to the airport from the 1994 ATypI conference in San Francisco, Albert-Jan Pool... Read More

FF Good is a straight-sided sans serif in the American Gothic tradition, designed by Warsaw-based Łukasz Dziedzic. Despite having something of an “old-fashioned” heritage, FF Good feels new. Many customers agree: the sturdy, legible forms of FF Good have been put to good use in the Polish-language magazine ‘Komputer Swiat,’ the German and Russian edition of the celebrity tabloid OK!, and the... Read More

The friendly technical sans has gotten friendlier. Eduardo Manso has gone to great lengths in expanding the family to make Ciutadella Rounded, a face with truly round terminals in every weight—no small feat. Compact and display-focused, this one’s definitely a prominent pick among the DIN Alternatives.

Rotis® is a comprehensive family group with Sans Serif, Semi Sans, Serif, and Semi Serif styles, for a total of 17 weights including italics. The four families have similar weights, heights and proportions; though the Sans is primarily monotone, the Semi Sans has swelling strokes, the Semi Serif has just a few serifs, and the Serif has serifs and strokes with mostly vertical axes. Designed by... Read More

Trade Gothic Next is Akira Kobayashi's 2008 revision of Jackson Burke's 1948 design. Developed over many years, the original Trade Gothic was filled with many inconsistencies. Under the direction of Akira Kobayashi, Linotype's Type Director, the american type designer Tom Grace, a graduate of the MA Typeface Design in Reading, was commissioned to redesign, revise, and expand the Trade Gothic... Read More

Rotis® is a comprehensive family group with Sans Serif, Semi Sans, Serif, and Semi Serif styles, for a total of 17 weights including italics. The four families have similar weights, heights and proportions; though the Sans is primarily monotone, the Semi Sans has swelling strokes, the Semi Serif has just a few serifs, and the Serif has serifs and strokes with mostly vertical axes. Designed by... Read More

The Legal typeface family grew out a sans serif project that Hellmut G. Bomm began in the 1970s (his HGB Grotesk). This refined, industrial type family is well suited for short amounts of text, headlines, corporate identity and logo design. In small sizes, the typeface works like many other sans serifs, but with better differentiation between characters. The Legal family includes Old Style... Read More

Linotype Gothic is part of a trio of three similar typefaces born out of forms from the American industrial age: News Gothic, News Gothic No. 2, and Linotype Gothic. All are legible sans serifs well suited for clear, contemporary business communication needs.News Gothic came first, originally designed in 1908 for the American Type Founders by Morris Fuller Benton. It is one of the... Read More

FF Plus is a sans serif without frills, with a subtle energy created by angled terminals and active (rather than absolute) curves and straights. It’s prepared for sophisticated typography with each of its four weights and italics containing small caps, arbitrary fractions, and four figure sets.

The design of the Jeunesse font family derives from a study of primers which the designer undertook earlier in his career. Jeunesse was... Read More

FF Kievit explores the synthesis of the sans serif form to the structure and proportions of a traditional Renaissance Roman such as... Read More

British designer Bob Newman's Horatio family is a delightful look back into the modernists experiments of the 1920s. This geometric sans serif design was created in 1971, and was originally released by Letraset. We are please to offer the family in digital form, in light, medium, and bold weights. Many designers during the 1920s were interested in reforming the alphabet, and wanted to... Read More

Tetria was designed by Martin Jagodzinski, who says that the font "came from the need for a compact, constructivist typeface. Tetria combines the expression of simplicity of the 'norm' typefaces like DIN Mittelschrift with elements of Old Face typefaces which optimize legibility. It therefore contains old style figures and a larger stroke contrast, which makes the font legible even in smaller... Read More

Aptifer Sans Value Pack, Four fonts: Aptifer Sans Regular, Aptifer Sans Italic, Aptifer Sans Bold, and Aptifer Sans Bold Italic! A 21st century typeface created by Mårten Thavenius, each Aptifer Sans font contains an OpenType character set, with 922 glyphs! The following codepages are fully supported in Aptifer Sans: 1252 Latin 1, 1250 Latin 2: Eastern Europe, 1254 Turkish, and 1257 Baltic. A... Read More

Optima™ was designed by Hermann Zapf and is his most successful typeface. In 1950, Zapf made his first scetches while visiting the Santa Croce church in Florence. He sketched letters from grave plates that had been cut about 1530, and as he had no other paper with him at the time, the sketches were done on two 1000 lire bank notes. These letters from the floor of the church inspired Optima, a... Read More

Myriad® was designed in 1992 by Robert Slimbach, Carol Twombly, and the design staff at Adobe Systems. It's a humanist sans serif... Read More

Arial was designed for Monotype in 1982 by Robin Nicholas and Patricia Saunders. A contemporary sans serif design, Arial contains more humanist characteristics than many of its predecessors and as such is more in tune with the mood of the last decades of the twentieth century. The overall treatment of curves is softer and fuller than in most industrial style sans serif faces. Terminal strokes... Read More

Linotype Ordinar, from Swedish designer Lutz Baar, is part of the TakeType Library, chosen from the entries of the Linotype-sponsored International Digital Type Design Contest 1999 for inclusion on the TakeType 3 CD. A headline type, this font is available in regular, italic and double weights. The figures are based on the form of a rectangle. The forms on the base line are relatively large... Read More