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The Handel Gothic™ typeface has been a mainstay of graphic communication for over 40 years - all the while looking as current as tomorrow. Designed by Don Handel in the mid-1960s, and used in the 1973 United Airlines logo developed by Saul Bass, Handel Gothic was an instant success when released to the graphic design community. Its generous lowercase x-height, full-bodied counters and square... Read More

ITC Conduit was designed by Mark van Bronkhorst based on the letters on ordinary signage done by a non-professional. He took the regular but awkward forms and added his experienced sense of design and proportion … and in the process broke almost every rule. The forms were made with a grid, “like the 90 degree corners in real conduits with all the tips and corners rounded off.” A few optical... Read More

Brutal Type — is a sans serif typeface with a distinct manly character. It’s based on the shapes of DIN font, however radically reconsidered. Despite the apparent simplicity and obviousness of forms, the Brutal Type design is original and fresh. This font is universal and familiar to all, emotional and catchy at the same time.

For decades, two different styles marked the streets of divided Berlin. West Berlin street signs were made using a sans serif standard that dated back to the 1930s, at least. Meanwhile, street signs in East Berlin made use of a narrow, router-based design, which was most likely developed during the 1950s. After German reunification in 1989, it was unclear what would happen to these competing... Read More

FF Good is a straight-sided sans serif in the American Gothic tradition, designed by Warsaw-based Łukasz Dziedzic. Despite having something of an “old-fashioned” heritage, FF Good feels new. Many customers agree: the sturdy, legible forms of FF Good have been put to good use in the Polish-language magazine ‘Komputer Swiat,’ the German and Russian edition of the celebrity tabloid OK!, and the... Read More

FF Good is a straight-sided sans serif in the American Gothic tradition, designed by Warsaw-based Łukasz Dziedzic. Despite having something of an “old-fashioned” heritage, FF Good feels new. Many customers agree: the sturdy, legible forms of FF Good have been put to good use in the Polish-language magazine ‘Komputer Swiat,’ the German and Russian edition of the celebrity tabloid OK!, and the... Read More

Based on square forms, FF QType successfully walks the difficult line between pure geometry and legibility. Achaz Reuss used his years of type design experience to flesh out a concept that could have been, in the hands of a student or amateur, a much less useful result. Five subfamilies make up the whole (Compressed, Condensed, Semi Extended, Extended and Square) each in five weights (Extra... Read More

Based on Roman inscriptions, Classic Roman is an all-capitals headline typeface with many similarities to Trajan. The Classic Roman font is an elegant choice for headlines for both classical and contemporary products.

Serlio has the character of a text face, but it is a small caps displaytype in place of lowercase letters. It has a narrow width and fine, delicate serifs and hairlines. With just a bit more flair than most text types modeled on the classic roman letters, Serlio contrasts well with old style typefaces.