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My Basics

The Oxford shirts of the type world...these are the basic typefaces I use over and over again because they work with anything.

Ryan Fernandez
M
Last edited November 28, 2017
vortex
guitarfishes
Design munificent assemblaged

Love the "plain" look of Trade Gothic. Bold No 20 Condensed set in ALL CAPS...doesn't get much better than that.

The first cuts of Trade Gothic were designed by Jackson Burke in 1948. He continued to work on further weights and styles until 1960... Read More

chalet
hypothenuses
Blaze up the custom made of going

Sanitized and cleaned up compared to the original. Much better suited for body copy.

Trade Gothic Next is Akira Kobayashi's 2008 revision of Jackson Burke's 1948 design. Developed over many years, the original Trade Gothic... Read More

replay
bureaucratic
Holy cow no responsible for your car

Friendlier, more playful version of Trade Gothic.

Trade Gothic Next is Akira Kobayashi's 2008 revision of Jackson Burke's 1948 design. Developed over many years, the original Trade Gothic... Read More

always
abstractions
Everything starts from a dot

My favorite version of Garamond. Love the italics at display size.

replay
ultraviolets
Don’t drink a car under alcohol

Such a sharp looking serif. Pair with Trade Gothic for an insta-classic.

Hermann Zapf's Melior font exhibits a robust character through classic and objective forms. Versatile and extremely legible, Melior font... Read More

rocket
hypothenuses
That square is top of cool shape

Works well at smaller sizes.

Jan Tschichold designed Sabon™ in 1964, and it was produced jointly by three foundries: D. Stempel AG, Linotype and Monotype. This was in... Read More

brandy
wunderkinder
Go on with your bad self

Another very distinct sans serif. Could just as easily appear in a scientific textbook or as instructions for a children's board game. It's scientific/technical, but also playful.

Inspiration for the Daytona™ typeface family came from a desire to provide the best fonts for use in televised sporting events. Jim Wasco... Read More

Jackson Burke
Linotype 1948

Linotype
Akira Kobayashi
Linotype 2009
Claude Garamond and Robert Slimbach
Adobe 1499
Hermann Zapf
Linotype
Adrian Frutiger, Akira Kobayashi, Nadine Chahine, Anuthin Wongsunkakon, Monotype.Design Studio, Yanek Iontef, Toshi Omagari, Aleksei Chekulaev, Akaki Razmadze and Elena Papassissa
Linotype 2003
Claude Garamond, Jan Tschichold and Akaki Razmadze
Linotype 1499
Jim Wasco
Monotype 2015
Morris Fuller Benton
Bitstream 1924