Neo Sans and Demos

The branding agency's client wanted an "ultra modern" typeface that was "futuristic without being gimmicky or ephemeral," according to the design brief. Designer Sebastian Lester took on this intriguing custom font assignment, but soon, a bureaucratic decision cancelled the project."I was left with a sketchbook full of ideas and thought it would be a shame not to see what came of them," says... Read More

Designed in 1975 by the Dutch typographer Gerard Unger, Demos™ was one of the first digital typefaces. It was initially developed for use on the Digiset composing machine manufactured by the German firm Dr.-Ing Rudolf Hell GmbH, where coarsely pixelated letters were formed by a cathode ray tube. Early digital technology had a weakness that metal type did not have, regarding the optical... Read More