Neo Sans and Demos Next

The branding agency's client wanted an "ultra modern" typeface that was "futuristic without being gimmicky or ephemeral," according to the design brief. Designer Sebastian Lester took on this intriguing custom font assignment, but soon, a bureaucratic decision cancelled the project."I was left with a sketchbook full of ideas and thought it would be a shame not to see what came of them," says... Read More

The Demos story begins around 1975 with Gerard Unger’s first digitally produced typeface — indeed one of the first digital text faces — made for reproduction via CRT photosetting. Rather than drawing contours, each character was initially encoded as a matrix of what we would now call pixels, simply turned on or off. A robust design made to withstand the distortions inherent to its environment,... Read More