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Neo Sans and ITC Charter
The branding agency's client wanted an "ultra modern" typeface that was "futuristic without being gimmicky or ephemeral," according to the design brief. Designer Sebastian Lester took on this intriguing custom font assignment, but soon, a bureaucratic decision cancelled the project."I was left with a sketchbook full of ideas and thought it would be a shame not to see what came of them," says... Read More
ITC Charter font is the work of desigern Matthew Carter, who has been involved in type design since he was 19. The typeface is a traditional old style type with a few nontraditional characteristics. Charter font was designed as a highly legible text typeface for use on both laser writers and high resolution imagesetters.
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