Neo Sans and ITC Snap

The branding agency's client wanted an "ultra modern" typeface that was "futuristic without being gimmicky or ephemeral," according to the design brief. Designer Sebastian Lester took on this intriguing custom font assignment, but soon, a bureaucratic decision cancelled the project."I was left with a sketchbook full of ideas and thought it would be a shame not to see what came of them," says... Read More

ITC Snap is the work of American designer David Sagorski and represents both the creativity and humor of the native Kansan. It clealy displays the influence of cartoon graphics of the 1960s and 70s, but does not need to be limited to period or animated graphics. ITC Snap is ideal for headlines which demand attention.