Trade Gothic and ITC Juice

The first cuts of Trade Gothic were designed by Jackson Burke in 1948. He continued to work on further weights and styles until 1960 while he was director of type development for Mergenthaler-Linotype in the USA. Trade Gothic does not display as much unifying family structure as other popular sans serif font families, but this dissonance adds a bit of earthy naturalism to its appeal. Trade... Read More

ITC Juice is the work of American designer David Sagorski and shows a clear influence of cartoon graphics of the 1960s and 70s. The typeface has a number of unique letter forms as well as an extensive set of alternate characters. The creative, humorous ITC Juice hides a subtle sophistication beneath its funky exterior.