Wood Type: Sans Serif

The Handel Gothic™ typeface has been a mainstay of graphic communication for over 40 years - all the while looking as current as tomorrow. Designed by Don Handel in the mid-1960s, and used in the 1973 United Airlines logo developed by Saul Bass, Handel Gothic was an instant success when released to the graphic design community. Its generous lowercase x-height, full-bodied counters and square... Read More

The spark behind the creation FF Hydra family came from observing 19th and early 20th century French poster lettering. Its designer Silvio Napoleone found that the styles of this period combined whimsical, economic, and impactful qualities. A typeface that incorporated these characteristics could be especially relevant to today’s design aesthetic. Naploeone began by sketching an extremely... Read More

Poplar is an Adobe Originals typeface designed by Barbara Lind in 1990 for the Adobe Wood Type series. Poplar, a Gothic condensed, was designed from photographs taken by Rob Roy Kelly of the one surviving copy of an 1830 William Leavenworth type specimen book. Leavenworth possessed unusual artistic abilities, and his treatment of the letterform counters as narrow slits made it the only wood... Read More